In a new 2022 Super Bowl commercial, the couple learn what it would be like if Amazon’s Alexa device could actually read their minds — and inadvertently announce their private thought processes.
For example, when the Black Widow actress rolls over in bed one morning and says to her Saturday Night Live star husband “I love that we get to sleep in,” Jost, 39, winces and buries his nose in his pillow. The all-knowing Alexa then says, “Ordering fresh mint mouthwash. Extra strength,” as Johansson, 37, gets up and smell-tests her breath.
The 90-second ad explores other scenarios when Alexa reading their minds would end badly, including when Jost asks if Johansson has fun or not when doing a kissing scene with a “hot” costar.
“It’s the worst,” she assures him. Though, Alexa then turns on the song “Little Lies” by Fleetwood Mac to indicate her fib.
laudine Cheever, vice president of global brand and fixed marketing for Amazon, told Variety that the two stars were “very involved in the joke writing” for the commercial.
“Celebrities work well for us when they will poke fun at themselves, and are willing to have fun with themselves rather than just show up and be themselves. It’s something we are always thinking about when we are casting,” said Cheever.